I’m Helena Alemu, a mother, coach, cultural strategist, and the proud founder of Genix Africa, a women-led consulting firm rooted in inner leadership, healing, and indigenous wisdom.

My journey began in Ethiopia, where I witnessed firsthand how the dismissal of traditional and Indigenous knowledge, along with leadership models disconnected from community wisdom, contributed to generational trauma—and how community healing , and purpose rooted in cultural truth could begin to restore what was lost..

From those humble beginnings, I’ve dedicated over 20 years to serving in international development, government reform, public health, and women’s empowerment across Africa and the U.S. I’ve worked with organizations like the UN, led national education and capacity-building programs, and advised ministries and grassroots movements. But through it all, I’ve remained guided by one question: How do we lead in ways that restore, rather than deplete?

In 2023, I re-launched Genix Africa from my new home in New Braunfels, Texas, as both a bridge and a sanctuary—for Diaspora professionals, African women leaders, and values-aligned organizations seeking to grow with clarity, cultural integrity, and care.

I believe strategy is spiritual. Leadership is cultural. And healing is foundational. Through Genix Africa, I bring this vision to life—connecting continents, guiding conscious transformation, and honoring the legacy of those who came before us.

Let’s walk this path together—rooted in purpose, and rising in power.